Positioning your hotel or resort as ideal for corporate events, executive retreats, incentive trips, and other high-end meetings & events can significantly enhance your property’s prestige and profitability. Here are 4 expert tips from Collin Carter, Director of Group Sales at Hotel Bennett, to ensure your venue stands out and to unlock your property’s potential.
1. Tailor Spaces for Corporate Events and Meetings
Corporate events demand versatile spaces that cater to various meeting formats and group sizes. Ensure your venue offers flexible room configurations, state-of-the-art technology, and comfortable amenities conducive to productive meetings. Highlight your venue’s capability to host seamless corporate gatherings through The Beyond Collection.
2. Curate Unforgettable Incentive Trips
Incentive trips require a blend of luxury and unique experiences to reward top performers. Showcase your venue’s luxurious accommodations, exclusive amenities, and access to local attractions or activities that create memorable incentives for corporate clients.
“We are in the unique position to orchestrate the special moments in people’s lives. The memories and moments they recall at the Thanksgiving table, around the fire on an annual camping trip, or over cocktails with new clients. Get groups out of the spa (well… always leave a little room for spa), and think about what you would show a visiting friend. Sailing regattas through the Charleston harbor, clay shooting off a refurbishing fishing trawler surrounded by golden marsh grass, traditional indigo-dying experiences – just make it fun! I’ve been talking about the cattle drive I participated in at Paw’s Up since 2020. Memories are key, and emotion sells.”
— Collin Carter, Hotel Bennett
3. Foster Team Building Events
Team building events thrive on collaborative spaces and engaging activities. Offer tailored packages that include team-building exercises, outdoor adventures, or wellness programs to foster camaraderie and productivity among corporate teams.
“Team-building doesn’t always mean obstacle courses and escape rooms. Bringing in creative CSR (Corporate Social Responsibility) programs that contribute positive change to the local community, and the attendees themselves, can be extraordinarily powerful. KLH Group’s Clubhouse Challenge, for example, involves pallets of construction materials, a number of volunteers, and the story and presence of a child battling cancer. Working side by side with the group, the “star” of the day builds a clubhouse, complete with flower boxes, name plate, and personal color scheme. Each participant walks away a changed person, and one degree closer to becoming their own difference maker. The impact the Clubhouse Challenge has on the individual lives of these children and all who participate is invaluable.”
— Collin Carter, Hotel Bennett.
4. Leverage The Beyond Collection
Join The Beyond Collection to connect directly with qualified planners seeking upscale venues for corporate events, incentive trips, team bonding summits, and luxury meetings. Benefit from a commission-free marketplace that facilitates seamless booking processes and enhances your visibility in the event planning industry.
“The brilliance of The Beyond Collection lies in the authenticity of connections and community. The Hive, TBC’s online platform, has removed barriers to communication between luxury independent hoteliers, and the meeting planners seeking unique experiences. The team at Beyond has curated intentional events that allow not only buyer-supplier introductions, but the opportunity to create lasting, authentic relationships. We are, after all, in the business of people. Embracing those opportunities and relationships within the community has been instrumental in our MICE segment growth.”
— Collin Carter, Hotel Bennett.
Join The Beyond Collection
Ready to access the most qualified meeting planners and executive assistants and increase your property’s visibility? Contact us today to learn more or request membership here. Join our exclusive community to unlock access to The Hive, streaming RFP management, need dates/offers, & qualified planners. Let’s make your next event extraordinary!
Learn more about Hotel Bennett
The south’s grandest luxury hotel, Hotel Bennett was inspired by native Charlestonians. Located on the fashionable King Street, the prominent entrance opens upon the corner of historic Marion Square. Custom furnishings and local artwork complement the exquisite dining experiences in Gabrielle, La Patisserie, Camellias, and Fiat Lux. The hotel perfectly blends unparalleled luxury with an unmatched setting in the country’s most beloved city.
For more information, contact Collin Carter, Director of Group Sales at Hotel Bennett, directly – ccarter@hotelbennett.com
