Learn About The Beyond Collection
OUR MISSION
Our purpose is to enrich lives and elevate connections within the luxury hospitality industry. We create transformative spaces where exceptional people build meaningful relationships, grow courageously, and craft extraordinary experiences that inspire purpose and belonging.
Connecting Extraordinary People to Extraordinary Experiences
Through transparency and collaboration, we empower hotels to maximize profitability while ensuring planners receive enhanced concessions. By prioritizing strong relationships, we create visibility into program costs, benefiting both planners and hoteliers.
Beyond business, we curate extraordinary experiences—whether through exclusive events, The Hive, or bespoke property stays—that inspire connection, growth, and discovery. We cultivate a global network where industry professionals thrive and create purpose-driven relationships that leave a lasting impact.
Our Values
We build what others haven’t imagined yet. We challenge convention, leverage technology with fluency, and design smarter ways of working. Progress requires courage, curiosity, and disciplined innovation.
Inspired by the spirit of Unreasonable Hospitality, we approach every interaction with intention, precision, and care, ensuring every element, seen and unseen, reflects the sophistication of the five-star world we represent. Our professional appearance, the quality and design of our materials, and the tone of our communication all convey respect, refinement, and hospitality-level excellence. Every touchpoint should feel thoughtful, polished, and elevated, helping our clients feel seen, valued, and cared for. Internally, the same discipline applies behind the scenes. We maintain rigor in data cleanliness, process accuracy, documentation, and collaboration — because operational precision is inseparable from the luxury experience we create.
Our reputation is our greatest asset — and we protect it through our behavior. We lead with integrity, transparency, and consistency in every interaction. If something compromises trust, it doesn’t belong here.
We prioritize depth over noise, alignment over access, and mutual value over transactions. We invest in relationships that create lasting impact.
We communicate with levity, humanity, and confidence. Joy builds connection and helps people feel seen and we express it with emotional intelligence and professionalism.
MEET THE FOUNDER
Danielle Bishop
A native of Pinehurst, NC, Ms. Bishop began her hotel career with The Pinehurst Company after graduating from the Kenan-Flagler Business School at UNC-Chapel Hill. She started The Beyond Collection to create transparency in the marketplace and create more value for key stakeholders. Danielle was named Triangle Business Journal’s 40 Under 40 as well as named one of The 25 Most Influential People in the Meetings Industry by Successful Meetings. A casual golfer and a serious entrepreneur, Danielle resides in Durham, North Carolina with her husband Zach, sons Whitaker, Winston, Watts, and dog Sammie.
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